About This Site
Last updated: July 31, 2026
This site publishes reference material on advertising networks for people who buy or sell traffic for a living. Every page here exists to answer one buying decision: which platform to open an account with, what it will cost to start, what the platform controls actually do, and when money moves. We are an independent publisher, not an advertising network, and we do not sell traffic, hold balances or run campaigns on anyone's behalf.
Why this site exists
The ad network category is documented almost entirely by the networks themselves and by directory sites that copy each other. Search for any pop, push or display platform and you will find a dozen pages repeating the same paragraph, often carrying figures that went stale two or three years ago. Minimum deposits change, payout terms get renegotiated, formats appear and disappear, and none of that reaches the pages ranking for the query.
That gap is the reason for this site. We check figures against the platform itself wherever the platform lets us, we say plainly when a number could not be verified, and we publish the limitations of a platform alongside its strengths. A page that only lists advantages is an advertisement wearing the clothes of a review, and we would rather lose the click than write one.
What we cover, and what we do not
Our subject is advertising networks and traffic sources: entry costs, pricing models, bidding and targeting controls, fraud filtering, payout thresholds and rails, integration options, and the practical mechanics of running or monetising traffic through them. We write for media buyers, affiliate marketers, arbitrage teams and site owners in the United States and other English-speaking markets.
We do not cover consumer finance, we do not give investment advice, and we do not publish content about services we cannot access or verify in some form. Where a platform serves gambling or adult verticals, we report that as a fact about the platform's inventory because it affects pricing and competition. We do not promote those verticals to consumers and we publish no content aimed at end users of them.
Who runs it
Editorial work on this site is led by Smith Jones, an ad tech and media buying analyst who has worked both sides of the pop traffic market, buying volume for performance campaigns and auditing supply quality for publishers. Every article carries his name, a job title and the date the sources behind it were last checked. There is no anonymous content on this site, and we do not publish work credited to invented staff writers.
Full background, areas of focus and working method are on the author page. If you want to understand how an article on this site is put together before you trust a figure in it, the editorial policy documents the process step by step.
How the site makes money
We earn commission through affiliate partnerships with some of the platforms we write about. When you follow a link marked as a partner link and open an account, the platform may pay us a share of what you subsequently spend or earn. That commission costs you nothing extra and does not change the terms you receive.
What that arrangement does not buy is editorial treatment. No platform reviews our copy before publication, no platform can pay to be listed first, and no platform can have a limitation removed from a page. Comparison tables on this site are ordered by a stated rule, never by commission rate, and they carry no scores or rankings, because a score without a published methodology is a marketing device rather than information. Where a partner platform is more expensive to start with than a non-partner alternative, we say so on the page.
If commercial pressure ever conflicts with an accurate page, the page wins and the partnership ends. The full commitment is set out in the editorial policy and the commercial terms in the terms of use.
How we work
The process behind a page is deliberately unglamorous. We start from a search query and the decision behind it, then map what a reader needs to know before they can act. We register on the platform where registration is free, read the published documentation and terms, pull whatever figures the interface exposes without a deposit, and cross-check every remaining number against other current sources.
Anything that survives that process goes into the page with a check date attached. Anything that does not survive is either labelled as unverified or left out entirely, and we say which. Directory listings and competitor articles are read for orientation and never used as a source of fact, because they are the origin of most of the stale figures in this category.
Pages are revisited when a platform changes its terms and on a scheduled basis regardless. The date at the top of an article is the date the sources behind it were last checked, not the date the file was touched. Our Popunder Ad Network page shows what that process produces in practice.
Getting in touch
Corrections are the most valuable message we receive. If a figure on this site is wrong or has gone out of date, write to [email protected] with the page and the correct information, and we will verify and respond. General enquiries go to [email protected]. Every route, along with what we can and cannot help with, is listed on the contact page. Anything you send us is handled under the privacy policy.