Seven Popunder Ad Networks and What They Charge to Start
| Source | Since | Min. deposit | Models | Formats for buyers | What you're buying |
|---|---|---|---|---|---|
| AdsCompassVisit site | 2013 | $50 | CPC, CPM | Pop, Push, In-Page Push, Native, Banner, Video, Telegram ×2 | Own supply plus RTB exchange partners |
| PropellerAds | 2011 | $100 | CPM, CPA Goal | Pop, Push, In-Page Push, Interstitial, Survey | Own publisher base, self-serve |
| Adsterra | 2013 | $100 | CPM, CPC, CPA | Popunder, Social Bar, In-Page Push, Native, Banner | Own network plus in-house CPA arm |
| PopAds | 2010 | $10 | CPV | Popunder, Popup, Tab-under, Tab-up | Pop-only inventory, publisher-set floors |
| Clickadu | 2014 | $100 | CPM, CPC, SmartCPA | Popunder, Push, In-Page Push, Video, Banner | Own publisher base |
| HilltopAds | 2013 | $50 | CPM, CPC, CPA | Popunder, Push, In-Page Push, Video, Banner | Own ad server, anti-adblock inventory |
| RichAds | 2018 | $100 | CPM, CPC, CPA | Pop, Push, In-Page Push, Native, Direct Click | Own network, 220+ GEOs |
That first row is marked because it is the platform the rest of this page draws its figures from. It is not a ranking, and I left out a scoring column deliberately: any score needs a methodology, and one nobody can audit is worth less to me than raw numbers.
Of the six columns, deposits go out of date fastest, so I would read that one carefully. Minimums are rarely published on network homepages; they surface at the funding step after registration. I took the values above from current platform listings cross-checked on July 30, 2026, not from network pricing pages, and for PopAds the listings disagree between $10 and $5. Confirm yours inside the account before planning a test budget.
Two things the table cannot show: formats for buyers are not always open to publishers, and pricing model matters less than the bid granularity underneath. Both are below.
What the Best Popunder Ad Network Has to Get Right
Pop is a commodity format, so what decides the outcome is the network wrapped around it. Bid discovery I put first: if you cannot see the price before you spend, everything downstream is guesswork. Then targeting granularity, then how hard junk sources get cut. Payment speed I rate last, until the month you need the money.
Underneath those four sits a fifth question. Networks advertise inventory as meeting IAB standards, which sounds like certification and is not. IAB Tech Lab publishes specifications, among them OpenRTB, ads.txt and sellers.json, and issues no certificate, so I read the claim as adherence to specs. What I can check is whether a sellers.json file is published. Ask before an exchange integration, not after.
Scale claims get the same treatment. AdsCompass and third-party directories converge on roughly 900 million impressions and 30 million clicks per day. I looked for a bid-request figure attributable to a primary source, found none, and left it out. Nothing here is audited, and the only volume touching your campaign is what a calculator returns for your GEO.
Exchange partners get a third route in, over oRTB, XML or JSON feeds through a manager. Entry requirements I could not find published anywhere: minimum daily volume, supported oRTB versions, whether a test endpoint exists. Get those in writing.
How Pop Traffic Gets Priced
Pricing in pop works on two levels, and confusing them is where budget planning usually goes wrong. What a platform will charge you for a given geography and format today is knowable only from its own tools. What that geography is worth across the market as a whole barely moves from quarter to quarter. One number decides your campaign. The other tells you whether the first one is reasonable.
Why rate cards are rare
Public CPM rate cards are the exception on a popunder ad network. A few platforms post floor prices openly, so I treat the absence as a choice, not an industry constraint. AdsCompass keeps its numbers behind a login, in a Traffic Calculator returning live per-GEO bids by format with a mobile, desktop or all filter. Checking the platform on July 30, 2026, I confirmed it opens after registration without a deposit. That is the first thing I look for while shortlisting.
CPM bands by tier
Payouts to publishers run on CPM, and public ranges cluster into bands. I read the labels as purchasing power, not geography: Japan, South Korea and Singapore price like Tier 1, while South and Southeast Asia land at the bottom. I compiled the bands below from published rate pages and publisher reports, July 2026.
| Tier | Indicative pop CPM to publishers |
|---|---|
| Tier 1 (US, UK, DE, AU, CA, JP) | $1.20–$2.00 |
| Tier 2 and CIS | $0.70–$1.20 |
| LATAM | $0.40–$0.90 |
| South and Southeast Asia, most of Africa | $0.20–$0.60 |
iGaming and dating bid above these bands in Tier 1. Utilities and downloads bid below them everywhere.
Spend controls worth having
What I demand from any popunder ad network: daily and hourly budgets, two pacing modes, scheduling by time of day, day of week and timezone. Pacing means even across 24 hours or as fast as the auction allows. On a $50 balance, an hourly cap separates a readable data set from an empty account by lunchtime. AdsCompass also returns a cashback to the balance, from 1% and scaling with volume: noise at $50, worth reading the tier table at four figures a month.
Targeting and Optimization That Move ROI
Source-level bidding
Source-level bidding is standard equipment in pop by 2026. What separates platforms, to my mind, is workflow: how IDs get in, whether rules survive a duplicate, how fast new source IDs appear in reports.
Micro Bidding is the AdsCompass mechanism. You upload a list of source IDs in advance and attach a rule to it, which gives separate bids for individual sources inside one campaign. The point is to raise the bid on the twelve sources converting at a profit and cut the rest without touching the campaign. I would call it a good fit for buyers who already export source data from a tracker, a poor one for anyone hoping to optimize by clicking around.
Filtering what you do not want
Targeting I look for: GEO and city, device, OS and version, browser and version, ISP and carrier, browser language, connection type. Two filters are less common and worth asking about, excluding IPv6 addresses and excluding proxy connections. Both strip a slice of automated traffic before it reaches your budget, and I found both here.
Beyond that: black- and whitelists by IP, ISP and source ID, frequency caps per unique IP per day, and an audiences section for retargeting with uploaded lists and auto-collection rules.
When there is no CPA autopilot
AdsCompass has none. No algorithm reads your postbacks and reallocates spend. Statistics run in real time and reports break down by day and hour with export, but moving bids is your job. Budget the extra hours, or build source ID lists from day one.
Selling Pop Traffic: What Publishers Check First
On the supply side I judge a popunder ad network on tooling and reporting. Here that means six formats, JS codes, direct links and widgets, each documented in the account. Reports break out by date, widget, GEO, source and site, and an open API with a personal token feeds your own dashboard.
Payout thresholds and rails
RTB publishers default to Net30, with individual terms negotiable. Direct publishers request payment once the balance clears $50. Rails include Capitalist, USDT TRC-20, BTC, PayPal, cards, Apple Pay and Google Pay, Paxum, WebMoney and wire, and the wallet has to be added in profile settings first.
Any headline minimum I treat as the floor for the cheapest method. Crypto and bank wire commonly carry higher floors than cards or e-wallets, so confirm yours before building a cash flow plan.
Site requirements nobody publishes
Every site goes through premoderation, then antifraud filters bot traffic continuously. What I could not find published anywhere is the acceptance bar. Comparing third-party listings in July 2026, I hit direct contradictions: some state no volume requirement, others repeat roughly 30,000 monthly visits as a floor, current cards list none at all, and they disagree on which formats publishers can monetize. Until public criteria exist, I would trust the dashboard and nothing else.
What a Popunder Ad Network Is and How the Format Behaves
A popunder loads a second browser window behind the page a person is already reading. The article stays uncovered, there is nothing to dismiss, and the creative waits until the original tab closes. That mechanic is why I think pop still sells cheap reach.
Blocking: the honest version
Nothing about the format makes it immune to ad blocking, whatever the sales decks say. Every major browser ships a popup blocker, and pop-under filtering is standard on the extension side. What shifted in the buyer's favour is narrower than the usual claim: Chrome's Manifest V3 rollout broke the full version of uBlock Origin, leaving Chrome users with a Lite build that filters less. Part of the audience moved to Firefox or to browsers blocking by default, and Brave passed 100 million monthly active users in October 2025.
For scale, GWI put global ad blocker use at 29.5% of internet users in Q2 2025 and US use at roughly 32%; tallies counting browser-level filtering run past 40%. I read that spread as the real answer: your block rate depends on which browsers your traffic arrives in, not on a headline number.
The buy side and the sell side are not symmetrical
Most popunder ad networks let advertisers buy more formats than publishers can monetize, and I check that gap before planning inventory around it. On AdsCompass the split runs eight to six.
| Format | Advertisers buy | Publishers monetize |
|---|---|---|
| Pop / Popunder | Yes | Yes |
| Push | Yes | Yes |
| In-Page Push | Yes | Yes |
| Native | Yes | Yes |
| Banner | Yes | Yes |
| Video Pre-Roll | Yes | Yes |
| Telegram Rewarded Post | Yes | No |
| Telegram Rewarded Video | Yes | No |
Both Telegram Mini App formats are buy-side only, so if Telegram monetization brought you here, that door is closed. Registration is split by role too: an arbitrage buyer who also owns sites needs two logins, and money does not move between dashboards.
Strengths and Limitations of the Platform Used Here
| Strength | Limitation | Who this affects |
|---|---|---|
| Entry at the low end of the table above | No CPA-goal or automated optimization | Buyers used to setting a target and walking away |
| Source-level bidding by list upload | No practical point-and-click optimization | Buyers without a tracker exporting source data |
| IPv6 and proxy exclusion filters | Acceptance criteria not published | Publishers who cannot tell if a site qualifies |
| Calculator opens before any deposit | No rate card outside the login | Buyers shortlisting platforms before registering |
| Eight buy-side formats, 200+ GEOs | Telegram closed to publishers | Site owners planning around Mini App volume |
| Cashback from 1%, scaling with volume | EN and RU support; RTB payouts on Net30 | Other-language teams, publishers needing weekly cash |
Entry at $50 is not the cheapest in the table, and I will not pretend otherwise when PopAds sits at $10. What $50 buys here that $10 does not is source-level bid control and a calculator I could read before funding anything. If you set a CPA target and expect the platform to chase it, look elsewhere.
A Workable First Week
Before I commit to a popunder ad network, I open its calculator and pull bids for three target GEOs, then check them against the bands above. Fund the minimum, launch one popunder campaign with an hourly cap and one impression per IP per day, and run it long enough to collect source IDs. Then build the source-level bid list: skip that and you pay blanket rates for uneven traffic.
Publishers have a different first move: submit the site, then negotiate. Premoderation decides what is on the table, and Net30 is where the conversation starts.
FAQ
Which verticals can run on a popunder ad network?
Adult and 18+ are permitted on most pop platforms, and here they sit alongside iGaming, dating and software as core verticals. The declared list also covers e-commerce, mVAS, sweepstakes, gaming, nutra, crypto, forex and finance. No public list of prohibited verticals exists, so confirm edge cases with a manager before building creatives.
How does a popunder ad network connect to trackers?
CPV Lab and CPV One have a documented step-by-step integration. Keitaro, Binom, Voluum and RedTrack connect through S2S postback templates, with no prebuilt integration. Macros include campaign ID, creative ID, price, IP, source ID, user agent and click ID.
Do popunder ad networks pay for referrals?
This one does, on both the advertiser and publisher side. Terms and payout share are set inside the account, and a manager can confirm the current rate before you point traffic at a referral link.
What does it mean when a network runs its own affiliate arm?
It means part of the demand competing for inventory is in-house. The team behind AdsCompass also operates an affiliate network under the GoldLead brand, which is worth knowing when you read fill rates and competition on your placements.
What support should you expect from a popunder ad network?
A personal manager with contacts in the account menu, plus a 24/7 Telegram chat at t.me/adscompass_help. Documentation is split by role and includes API reference. Support languages here are English and Russian.
Disclosure and corrections
Some links on this page are partner links, and I may earn a commission if you open an account through one. That arrangement is set out in the terms of use and it never changes what a page says. If a figure here has gone stale, send it through the contact page and I will check it. Data collected while you read is covered by the privacy policy.
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